You know you need plenty of content on your website to keep the search engines ranking you high, and your audience coming back for more.
But, where in the world will you ever find the time to keep up with the demand for high quality content that your audience will find value in? The first thing to understand is what constitutes content, and then to realize you don’t have to do it alone.
Understand What Makes Up Content
Content isn’t just a certain type of blog post, or an article, or even always text. Sometimes it’s a video, an image, a PDF file download or even an app. When you open up your mind to realize that you can provide all types of content in many forms to your audience, it gets a lot easier to get excellent content fast.
Hire Writers to Help
You can use a service like Upwork.com to find freelancers to do the writing for you. Hire someone with experience of writing in your niche and if you want the work to sound like you, you’ll need to edit it and add your own voice. But, you can get a lot of content written quickly relatively inexpensively.
Curate Content from Others
You don’t really always have to create scratch content. You can be the source for all things “your niche” that will make your business website or blog a one-stop-shop for your audience. Introduce, and provide a link to, important content that you feel your audience will enjoy. If there happens to be an affiliate link involved – even better.
Re purpose Content
If you’ve written books, or created other content, you can re purpose it. Even if you have already written a blog post, you can turn that post into a podcast or YouTube video. Change it up a bit but keep the facts the same, and the content will feel brand-new.
Keep an Idea File
One block that many business owners experience is simply having an idea. But, as you know, ideas come when you least expect them. If you start an idea file and keep track of every idea you have, you’ll be able to come up with and create content quickly when you need to.
Write in Bulk Ahead of Time
Using your idea file, take a couple of hours to create a lot of content at one time. It’s a lot easier to do four or five articles or several videos at once on a topic than it is to try to do it every single day, one at a time. When you’re working, you will get into a flow and be able to create more in a short period of time.
Keep It Simple
Try not to think too hard about each thing to the point where you cause yourself to have a block and be unable to create content. Trying to be perfect can cause procrastination. Procrastination can lead to not getting things done. If you want to get content fast, you’ll need to learn to keep it simple.
When you write and manage your content correctly, it will make your life easier and your business grow.